Privacy Policy
How Valent Advisory handles information provided through this website and related digital services.
Effective July 9, 2026
This Privacy Policy applies to valentadvisory.ca and information handled by Valent Advisory in connection with website inquiries, scheduling, and related business communications. It does not replace any privacy terms that may be included in a client agreement or other engagement documentation.
Information we collect
Valent Advisory may receive information you choose to provide, such as your name, email address, organization, role, and the content of an inquiry or scheduling request.
When optional analytics are enabled, limited technical and usage information may be collected, such as browser type, device category, approximate location, pages viewed, referral source, interactions, and session information. Valent Advisory does not seek to collect sensitive personal information through this website.
How information is used
Information is used to respond to inquiries, arrange conversations, understand prospective client needs, deliver requested services, operate and secure the website, improve content and usability, and meet legal or professional obligations.
Valent Advisory does not sell personal information. Personal information is not used for unrelated advertising profiles or shared with third parties for their own direct marketing purposes.
Analytics and cookies
Google Analytics and Microsoft Clarity are optional analytics services. They are enabled only after you select “Accept analytics” in the website privacy controls. These tools help Valent Advisory understand aggregate website usage, navigation, clicks, scrolling, and areas where the experience can be improved.
Essential storage is used to remember your privacy preference. You can change your selection at any time through the Cookie settings link in the website footer. More information is available in the Cookie Policy.
Service providers and external services
Valent Advisory may use service providers to host the website, provide analytics, support email delivery, and enable scheduling. These providers process information only for the relevant service and are subject to their own contractual, security, and privacy commitments.
Links to services such as Calendly and LinkedIn take you to third-party websites. Information you provide directly to those services is governed by their privacy policies and practices.
International processing
Some service providers may process information in Canada, the United States, or other jurisdictions. As a result, information may be subject to the laws and lawful access requirements of the jurisdiction where it is processed.
Retention and security
Information is retained only for as long as reasonably required for the purpose for which it was collected, to maintain appropriate business records, or to meet legal and professional obligations.
Valent Advisory uses reasonable administrative and technical safeguards appropriate to the nature of the information. No internet transmission or storage method can be guaranteed to be completely secure.
Your choices and rights
Depending on where you live, you may have rights to request access to, correction of, or deletion of personal information, or to ask questions about how information is handled. You may also withdraw analytics consent through Cookie settings.
Requests can be sent to matt@valentadvisory.ca. Reasonable steps may be taken to verify a request before responding.
Updates to this policy
This policy may be updated from time to time to reflect changes in the website, services, legal requirements, or privacy practices. The current version and effective date will be posted on this page.